Journal of Trends in Technical and Scientific Research Abstract Personal branding is a way to elevate oneself in new marketing concept. For many, building and managing a personal brand is about value, mission, image, and vision. However, with the shift in the marketspace and the rise of the Internet of Things (IoT), Personal Branding has become a data function and a summation of all one’s digital footprints, and how we are seen by Databots and not just as seen from one’s own spectacles or as perceived by others. Consequently, we are witnessing an upsurge in the use of deep machine learning and predictive analytics to profile and select talents using their personal brand as a data function of their web presence and digital citizenry. In order to find out a solution, we conducted a survey and we observed how many students are not fully aware of their web presence/digital citizenry and how all their digital footprints from their social and professional networks ...